In our research we:
- Conduct user conversations via video to gather qualitative feedback
- Execute online surveys and gather quantitative feedback
- Analyze feedback and provide actionable insights
- Assess Product Market Fit via the Frequency Group Fit Matrix
- Determine Product impression and appeal via 8-Second Rule
- Diagnose lifecycle status via the Demand Horizon Framework
- Benchmark against these models to measure progress over time
- Examine competitors through the same lenses
